Business World: Remodeling franchise stands out by providing full service remodeling tailored to each client
What sets DreamMaker apart? Business World Magazine asked that question about the remodeling franchise, and provided a detailed answer in its October issue.
The DreamMaker customer experience
“DreamMaker Bath & Kitchen has continuously created a vast array of possibilities to turn kitchens, bathrooms, and home interiors into personal reflections of their clients. In the intervening years, they became a recognized leader in their trade.
“The most important thing for us is our Code of Values and focus on the consumer,” Doug says, explaining what sets DreamMaker Bath & Kitchen apart from other companies that do remodeling.
“Our brand position statement is ‘Enhancing lives, and improving homes,’” he adds. “We’re very focused on making a difference in a customer’s life by the remodeling work we’re doing, but also by how we interact with them. We want to give them a world class experience and go the extra mile so that when they think of DreamMaker, they think of an excellent experience.”
DreamMaker is also a full service remodeling company – they take care of everything from the initial design of a project, right through to completion. If there’s demolition work to be done, they will handle it. If subcontractors are required, DreamMaker will coordinate with them.
“The customer does not have to worry about anything,” Doug says. “We take care of everything.”
The DreamMaker owner experience
At the franchisor level, the company’s brand position is ‘Strong Margins and Quality Life” – a proposition that many find appealing.
“We work with our franchisees on the economic model and we teach them how to structure the business so that it is profitable, and they get paid a fair salary,” Doug explains.
Above all, however, their focus is on making sure they support the franchise owner as best they can to enable them to have a quality life. It is that focus that draws franchisees to the brand.
Profits are essential to business, Doug says, but at DreamMaker it’s the people who come first.
Bob Ender comes from an executive position in the automobile industry. When he joined DreamMaker, he had younger children and wanted to travel less and stay closer to home. As someone who ran a remodeling business in college, he made for an excellent DreamMaker candidate. He has now owned a franchise in Ann Arbor, Michigan for more than seven years, and says DreamMaker has delivered on their promise.
“Since partnering with DreamMaker, I’ve definitely been blessed with the growth of a very successful business,” Ender says. “As far as work-life balance goes, that’s been re-established from something I didn’t have in the corporate world. We’ve definitely taken more family vacations than I did when I was in the corporate world.”
Learn more about DreamMaker
To learn more about the DreamMaker franchise opportunity, visit our research pages. You can also fill out a form to download our free franchise report and start a conversation. We look forward to hearing from you.