DreamMaker Bath & Kitchen Privacy Policy

Effective Date: August 24, 2026
Last Updated: August 25, 2026

DreamMaker Bath & Kitchen (“DreamMaker,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our website users, prospective franchisees, and visitors. This Privacy Policy details how Worldwide Refinishing Systems Inc. dba DreamMaker Bath & Kitchen by Worldwide® collects, uses, shares, stores, and protects personal information gathered through https://www.dreammakerfranchise.com (the “Website”).

1. Scope and Applicability

This Privacy Policy applies solely to personal information collected through this franchise opportunity Website and our official social media channels (e.g., Facebook, LinkedIn, YouTube, Pinterest, X/Twitter, and Houzz).

Prospective Franchisees & B2B Leads: Personal details submitted by franchise candidates including financial qualifications, employment background, and contact details are fully subject to the access, deletion, and opt-out rights detailed in this policy.
Consumer Website Exclusions: This policy does not apply to our consumer-facing home remodeling website at www.dreammaker-remodel.com, which maintains its own distinct privacy policy.
Offline Owner Data: This policy does not apply to personal information collected from existing Franchise Owners outside of the Website.
Third-Party Sites: Social media widgets and third-party links are governed by the privacy policies of their respective operators.

2. Personal Information We Collect

We collect personal information through voluntary user submissions, automated tracking, and data enrichment technologies.

A. Information You Voluntarily Provide

When requesting franchise information, submitting forms, or communicating with us, we may collect:

Contact Information: Name, physical address, email address, phone number, and ZIP code.
Financial & Qualification Details: Available liquid capital, net worth range, and business ownership history. Financial and capital availability details requested on franchise inquiry forms are used strictly by our internal franchise evaluation team to confirm minimum financial qualifications required by our Franchise Disclosure Document (FDD).
Communications & Consent: Form submission preferences, comments, and explicit opt-in records for phone or SMS communications.

B. Information Collected Automatically ("Navigational Information")

When you interact with the Website, our systems automatically log details about your device and browsing activity:

Device & Technical Data: Visitor IP address, internet service provider (ISP), operating system, browser type, and unique device identifiers.
Usage Data: Access timestamps, referring URLs, pages viewed, duration of visit, and clickstream paths.

C. Data Enrichment & Identity Resolution

We partner with third-party service providers and automated platform vendors that utilize identity resolution and data enrichment technologies. When you visit or browse our Website, these tools may automatically process your IP address, device identifiers, and browsing activity, matching them against privacy-compliant third-party databases to append contact information (such as your name, email address, phone number, and professional background) to your profile—even if you do not fill out or submit a form on the Website.

3. Automated Collection & Tracking Technologies

We use cookies, web beacons, tracking pixels, and session scripts managed through our Cookie Consent Management Platform (CookieYes) to enable functionality, analyze performance, and execute targeted ad campaigns.

Strictly Necessary Technologies: Essential for core site operations, site security, form submissions, and recording your cookie consent preferences.
Analytics & Performance Tools: We utilize Google Analytics 4 (GA4) and related diagnostic software to analyze visitor traffic, referral channels, and user engagement metrics.
Functional & Embedded Media: Scripts enabling embedded media (such as YouTube franchisee video stories) and social platform interaction.
Advertising & Marketing Pixels: Active remarketing technologies including Meta (Facebook) Pixel and Google Ads Pixels track browsing activity across pages to serve targeted franchise opportunity ads on third-party platforms.
Identity Resolution & AI Scripts: Automated technologies that process visitor hardware, IP, and session data to match anonymous traffic with verified contact records, evaluate engagement patterns, and measure candidate intent.

Conditional Tag Execution & Timing Rules

The technical execution of our tracking tags is conditionally governed by your consent interaction with our Cookie Consent Management Platform (CookieYes):

Pre-Consent Execution (Strictly Necessary Only): Strictly Necessary tags execute automatically upon initial page load to deliver core site security, page navigation, form functionality, and to capture your initial privacy preferences.
Post-Consent Execution (Non-Essential Tags): Non-essential tracking technologies including Analytics, Functional, and Advertising/Remarketing pixels—are systematically blocked from executing and will only fire after you grant affirmative consent by clicking "Accept All" or customizing your preferences via our cookie banner.
Opt-Out & Preference Modification Effects: If you reject non-essential cookies, update your preferences to opt out, or transmit an automated Opt-Out Preference Signal (such as GPC), non-essential tracking tags immediately cease executing and will not record subsequent browsing activity.

4. Data Sharing and Targeted Advertising ("Sale" or "Sharing" Disclosures)

We use third-party analytics and advertising technologies to measure ad performance and deliver personalized franchise advertising on external platforms.

Under US state privacy laws (including California CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, Indiana, Kentucky, Rhode Island, and others), allowing third-party ad networks to capture browsing history, device identifiers, and site interaction data for cross-context behavioral advertising is legally classified as "selling" or "sharing" personal information.

We do not sell personal data for monetary payment. However, transmitting data to third-party ad networks for targeted advertising qualifies as "sharing" under state regulations. In compliance with federal guidelines regarding recipient consent, we process data only for one-to-one direct interactions and do not transfer lead consent across unrelated third-party marketers. You retain the right to opt out of targeted ad tracking at any time.

5. Your Privacy Choices and Opting Out

You maintain control over how your data is collected and used for targeted advertising:

Opt-Out Link: You can opt out of targeted advertising and the legal "sale" or "sharing" of your data by clicking the persistent "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link located in our website footer.
Global Privacy Control (GPC): Our Website is configured to recognize and automatically process Opt-Out Preference Signals, such as the Global Privacy Control (GPC). If your web browser broadcasts a GPC signal, our site will automatically treat it as a valid request to opt out of tracking cookies.
Consent Preferences: You can update or revoke your cookie consent choices at any time using our on-screen cookie banner.

6. How We Use Personal Information

We process collected personal data strictly for specified operational business purposes:

Evaluating franchise candidate inquiries and facilitating mutual evaluation processes.
Communicating via email, phone, or automated SMS (where explicit consent is provided).
Improving website functionality, content layout, and visitor experience.
Analyzing marketing campaign performance and optimizing lead-generation workflows.
Maintaining website security, preventing fraudulent lead submissions, and satisfying statutory requirements.
Automated Profiling & AI Lead Scoring: Utilizing artificial intelligence algorithms to evaluate visitor interaction data (such as pages viewed, documents accessed, and engagement time) to calculate candidate fit scores, customize landing page experiences, and trigger automated lead-nurturing communications. All automated processing is used solely for sales prioritization; no binding franchise evaluation or rejection decisions are made without human review.

7. How We Share Personal Information

We share personal information under strict operational guidelines:

Service Providers: Contracted companies assisting with IT infrastructure, website hosting, CRM operations, marketing execution, identity resolution and data enrichment, AI lead scoring, automated communications, and data analytics. These providers are contractually limited from using your data for non-DreamMaker purposes.
Franchise Brokers & Recruiters: If you submit an inquiry through an external franchise broker, portal, or candidate consultant (e.g., IFPG, FranChoice), we may exchange personal and qualification data with that broker solely to process and evaluate your franchise application.
Franchise Development Team: Internal recruiters, management, and regional franchise developers evaluating candidate applications.
Legal Compliance: When required by law, subpoena, regulatory inquiry, or to protect our legal rights, property, and user safety.
Corporate Transactions: In connection with any merger, acquisition, restructuring, or asset sale.

8. Data Storage and Retention Schedules

We adhere to strict data minimization principles. We retain Personal Information only for as long as necessary to fulfill the business purposes outlined in this policy such as processing franchise applications, maintaining active communication, or satisfying statutory, accounting, and legal obligations.

Determining factors for our retention schedules include:

Active engagement in the franchise evaluation process.
State franchise disclosure recordkeeping laws.
Applicable statutory statutes of limitation for contract and legal claims.

9. Your US State Consumer Privacy Rights

Depending on your state of residence, you are granted specific legal rights regarding your personal information:

Right	Description
Right to Know / Access	Request confirmation of data processing and access specific pieces of personal data collected about you.
Right to Delete	Request the deletion of personal information collected directly from you, subject to legal retention exceptions.
Right to Correct	Request corrections to inaccurate personal details maintained in our records.
Right to Data Portability	Receive a copy of your personal data in a usable, readily transportable digital format.
Right to Opt-Out	Opt out of targeted cross-context advertising, profiling, or the legal sale/sharing of personal data.
Right to Non-Discrimination	We will never deny services, charge different rates, or discriminate against you for exercising your privacy rights.

10. Submitting Privacy Rights Requests & Appeals

To exercise your access, deletion, or correction rights, submit a verifiable consumer request using either of our designated contact channels:

Email: fr*******@**********bk.com
Toll-Free Phone: (254) 523-9575

Verification Process: To protect your information, we must verify your identity before fulfilling requests. We may request matching details such as your full name, email address, and phone number on record. Authorized agents submitting requests on your behalf must provide written authorization from you.

Appeals Process: If we deny your privacy request, you may appeal our decision within 30 days by emailing fr*******@**********bk.com with the subject line "Privacy Request Appeal." If your appeal is denied, you may contact your state Attorney General.

11. Mobile Phone & SMS/TCPA Disclosures

We are committed to full compliance with A2P 10DLC mobile carrier standards, CTIA messaging principles, and TCPA rules:

Non-Sharing of Mobile Data: Mobile information collected through form submissions, telephone intake, or SMS opt-in checkboxes will not be sold, rented, leased, or shared with third parties, affiliates, or lead generators for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third party.
Opt-In Requirements: By providing your mobile phone number and checking the SMS opt-in box on our forms, you grant prior express written consent to receive informational and marketing text messages from DreamMaker Bath & Kitchen. Consent is not a condition of purchase or franchise inquiry. Message and data rates may apply. Message frequency varies.
Opt-Out & Help Keywords: You can cancel SMS messaging at any time by replying STOP, END, QUIT, or CANCEL to any text message. Reply HELP for customer support instructions, or contact us directly at fr*******@**********bk.com.

12. Children's Privacy

Our Website is intended solely for adult prospective business owners and is not directed to individuals under 18 years of age. We do not knowingly collect, sell, or share personal information from individuals under 16 years of age.

13. Information Security

We maintain administrative, physical, and technical safeguards including SSL encryption, firewall protections, role-based access controls, and secure server hosting—to protect personal data against unauthorized access, disclosure, alteration, or destruction.

14. State Franchise Registration Disclaimers

The franchise information contained on this Website is not intended as an offer to sell a franchise, or the solicitation of an offer to buy a franchise. Franchise offerings are made solely through our official Franchise Disclosure Document (FDD) and in compliance with applicable pre-sale registration requirements in franchise-regulated states (including CA, HI, IL, IN, MD, MI, MN, NY, OR, RI, SD, VA, WA, and WI).

15. Contact Us

For questions, concerns, or rights requests regarding this Privacy Policy or our privacy practices, please contact us at:

DreamMaker Bath & Kitchen
Attn: Marketing & Legal Compliance
Email: fr*******@**********bk.com
Phone: (254) 523-9575
Address: 4547 Lake Shore Dr, Ste. 202, Waco, TX 76710