DreamMaker Bath & Kitchen’s Code of Values and homeowners’ rising equity boost gross average sales for the home remodel franchise by $300,000 during the past 3 years
DreamMaker Bath & Kitchen, a home remodel franchise, increased its average gross sales by 60% during the past three years, according to our 2015 Franchise Disclosure Document.
Our home remodel franchise nearly recorded $800,000 in average gross sales in 2014, a significant rise from nearly $500,000 in 2011.
“It’s been no secret over the past several years that remodeling is growing quickly,” says President and Chief Stewarding Officer Doug Dwyer. “We provide remodelers with systems and tools to help capture that demand.”
DreamMaker Bath & Kitchen is a home remodel franchise helping entrepreneurs and remodelers earn strong financial numbers while focusing on their quality of life. Our franchise owners enjoy much stronger margins than most remodelers, and their customers report much higher satisfaction. DreamMaker's business practices are guided by biblical principles of service, respect, and integrity, and are key to our success.
Why the rise for home remodel franchise sales?
Our customers know our bottom line isn’t merely the profits we make, but the principles we follow in our Code of Values™ that guide us to provide service of the highest quality and to make our best effort in understanding and appreciating our customers’ needs in every job we perform. Our values also work to boost sales, our owners report.
“One of the things that separates us from the rest of the world is the Code of Values™ that we, as business owners, and all our staff sign onto,” franchise owner Dale Ressler says. “We conduct our business and behave with clients according to our Code of Values™, and we always show them to customers and will give them a copy. That, right up front, separates us from the remodeling world. Our process is also different. It’s more relational selling — helping customers decide what is best for them. That includes determining if we are a good fit for them or if they are a good fit for us. It’s not just about seeing how quickly we can get someone to sign a contract.”
DreamMaker improved its sales support systems after the housing downturn several years ago. Our DreamMaker Design Center, a kitchen and bathroom showroom that allows customers to see examples of completed projects, helps our clientele understand what to expect from remodels at various price points. We’re also vastly improving our sales process with a new software system that will make estimating and price quoting, as well as project management, much easier. Customers will enjoy a stress- and surprise-free remodeling experience.
Another driver in our increased sales is the rising home prices boosting home equity for homeowners and making it easier for them to get loans for remodeling projects. Our corporate office also has built relationships with lenders offering a range of consumer financing options. Those lender relationships have helped franchisees win contracts.