As a faith based franchise business, our success is accomplished by following God’s lead with our Mission, Vision, Code of Values™, and developing above-average systems and excellent teams. This helps our organization and franchisees serve their clients with excellent service, final product and experience. Since 1999, our formula for success is treating people with respect and integrity.
Our Code of Values™ is central to who we are and the way we try to conduct ourselves in business and in life. The Code of Values™ is not just something that hangs on the wall. We have a system for keeping the Code of Values™ in place. It’s a living, breathing philosophy based on timeless principles. We know it is impossible to live these values perfectly, but we can live them with excellence — meaning when we miss one, we are willing to be held accountable in a respectful way.

- In superior service to our customers, our community into each other as members of the DreamMaker team.
- In counting our blessings every day in every way.
- Success is the result of clear, cooperative, positive thinking.
- That loyalty and its meaning to our lives.
- Management should seek out and recognize what people are doing right, and treat every associate with respect.
- Challenges should be used as learning experiences.
- Our Creator put us on this earth to succeed. We will accept our daily successes humbly, knowing that a higher power is guiding us.
- In the untapped potential of every human being. Every person we help achieve their potential fulfills our mission.
- We must really our positions every day in every way.
- In building our country through the free enterprise system. We demonstrate this belief by continually attracting strong people to the DreamMaker team
- Treating others as we would like to be treated.
- Listening with the intent to understand what is being said and acknowledging that what was said is important to the speaker.
- Responding in a timely fashion.
- Speaking calmly and respectfully, without profanity or sarcasm.
- Acknowledging everyone as right from their own perspective.
- Making only agreements we are willing, able and intend to keep.
- Communicating any potential broken agreements at the first appropriate opportunity to all parties concerned.
- Looking to the system for correction and proposing possible solutions if something is not working.
- Operating in a manner: “above the line…”
- Communicating honestly and with purpose.
- Asking clarifying questions if we disagree or do not understand.
- Never saying anything about anyone that we would not say to him or her.

- Continuously striving to maximize internal and external customer loyalty.
- Making our best effort to understand and appreciate the customers needs in every situation.
Click Here To See Our Code of Values™: A Faith-Based Commitment to Integrity and Respect
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In superior service to our customers, our community and to each other as members of the DreamMaker team.
Proverbs 21:5 (NLT) "Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty." -
In counting our blessings every day in every way.
Proverbs 14:30 (MSG) "A sound mind makes for a robust body, but runaway emotions corrode the bones." -
That success is the result of clear, cooperative, positive thinking.
Proverbs 17:22 (AMP) "A happy heart is good medicine and a joyful mind causes healing, But a broken spirit dries up the bones." -
That loyalty adds meaning to our lives.
Proverbs 11:3 (NIV) "The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity." -
That management should seek out and recognize what people are doing right, and treat every associate with respect.
Proverbs 18:21 (MSG). "Words kill, words give life; they’re either poison or fruit—you choose." -
Challenges should be used as learning experiences.
Proverbs 13:13 (NIV). "Whoever scorns instruction will pay for it, but whoever respects a command is rewarded." -
Our Creator put us on this earth to succeed. We will accept our daily successes humbly, knowing that a higher power is guiding us.
Proverbs 11:2 (NIV). "When pride comes, then comes disgrace, but with humility comes wisdom." -
In the untapped potential of every human being. Every person we help achieve their potential fulfills our mission.
Proverbs 22:11 (NIV). "One who loves a pure heart and who speaks with grace will have the king for a friend." -
That we must re-earn our positions every day in every way.
Proverbs 10:4 (NIV). "Lazy hands make for poverty, but diligent hands bring wealth." -
In building our country through the free enterprise system. We demonstrate this belief by continually attracting strong people to the DreamMaker team.
Proverbs 24:3 (NIV). "By wisdom a house is built, and through understanding it is established."
Click Here To See Our Operational Code of Values
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Treating others as we would like to be treated.
Proverbs 17:9 (NLT) "Love prospers when a fault is forgiven, but dwelling on it separates close friends." -
Listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker.
Proverbs 18:13 (NIV) "To answer before listening, that is folly and shame." -
Responding in a timely fashion.
Proverbs 14:23 (NIV) "All hard work brings a profit, but mere talk leads only to poverty." -
Speaking calmly, and respectfully, without profanity or sarcasm.
Proverbs 15:1 (NIV) "A gentle answer turns away wrath, but a harsh word stirs up anger." -
Acknowledging everyone as right from their own perspective.
Proverbs 15:23 (NIV) "A person finds joy in giving an apt reply and how good is a timely word!"
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Making only agreements we are willing, able and intend to keep.
Proverbs 13:3 (MSG) "Careful words make for a careful life; careless talk may ruin everything." -
Communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned.
Proverbs 16:13 (MSG) "Good leaders cultivate honest speech; they love advisers who tell them the truth." -
Looking to the system for correction and proposing all possible solutions if something is not working.
Proverbs 9:12 (NIV) "If you are wise, your wisdom will reward you; if you are a mocker, you alone will suffer." -
Operating in a responsible manner; "above the line."
Proverbs 22:1 (NIV) "A good name is more desirable than great riches; to be esteemed is better than silver or gold." -
Communicating honestly and with purpose.
Proverbs 15:2 (MSG) "Knowledge flows like spring water from the wise; fools are leaky faucets, dripping nonsense." -
Asking clarifying questions if we disagree or do not understand.
Proverbs 1:5 (AMP) "The wise also will hear and increase in learning, and the person of understanding will acquire skill and attain to sound counsel [so that he may be able to steer his course rightly]." -
Never saying anything about anyone that we would not say to him or her.
Proverbs 15:27 (MSG) "A greedy and grasping person destroys community; those who refuse to exploit live and let live."
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Continuously striving to maximize internal and external customer loyalty.
Proverbs 27:23 (NIV) "Be sure you know the condition of your flocks, give careful attention to your herds." -
Making our best effort to understand and appreciate the customer's needs in every situation.
Proverbs 14:29 (AMP) "He who is slow to anger has great understanding, but he who is hasty of spirit exposes and exalts his folly (foolishness)." -
Having Fun in the Process!
Proverbs 15:13 (MSG) "A cheerful heart brings a smile to your face; a sad heart makes it hard to get through the day."
To serve and enrich peoples’ lives with dignity, excellence, humility and respect, while encouraging and inspiring others to do the same.
To glorify God; To be faithful stewards; To positively impact lives.
To glorify God;
- in all that we do.
To be faithful stewards;
- of all the resources entrusted to us: time, talent, treasures. This includes making a profit.
To positively impact lives.
- to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives.

Many of our corporate team members are also members of and have served on committees in the National Association of the Remodeling Industry (NARI), the National Association of Home Builders (NAHB), the National Kitchen and Bath Association (NKBA) and other groups. This helps us keep a pulse on the movement of the industry, so we can help our franchise owners excel.
If our culture and our home improvement franchise resonates with you, please contact our team today and we’ll help answer any questions you may have.

DOUG DWYER
President and Chief Stewarding Officer

DOUG DWYER
President and Chief Stewarding Officer
He was named 2004 Remodeler of the Year by Professional Remodeler. Under his leadership, DreamMaker has won repeated inclusion among Remodeling’s Big 50 and Top 100 firms, Qualified Remodeler’s Top 500, and Entrepreneur’s Franchise 500. He is actively involved in the National Association of the Remodeling Industry and has served in many leadership roles. Doug also is a member of the National Kitchen and Bath Association and the National Association of Home Builders Remodelers (NAHB).
He is a speaker at remodeling, home construction, franchising, and general business meetings. He has addressed audiences at the Southern Building Show, the Remodelers’ Show, International Franchise Association conventions and Baylor University’s FastTrack Entrepreneurial Program graduation. He and his family live in Waco, TX.

GAYLA DWYER
Chief Advisory Officer & CSO-TD2

GAYLA DWYER
Chief Advisory Officer & CSO-TD2
Gayla is passionate about her partnership with two local charities in the Waco community. The first supports child literacy efforts. Gayla volunteers time during the school year to read with a student who is not reading at grade level. The second supports families entrusted to the care of Compassion Ministries of Waco. During the Christmas season, Gayla and her family provide gifts to bless these families who are either on the verge of homelessness, or just escaping homelessness.
Gayla enjoys spending time with her husband, whether it be business or leisure. She also cherishes time together with family. Gayla and Doug have one son, three daughters, one son-in-law, and two grandsons. A favorite pastime for Gayla is reading. Mark Rutland and Matthew Kelly are two of her favorite authors.

AMY MOSLEY
Chief Operating Officer

AMY MOSLEY
Chief Operating Officer
Having served on NARI’s Bylaws and Ethics Committee as well as the Finance Committee, Amy is currently serving as the chair of the Membership Committee and is also a member of the Board of Directors. She served as a judge for four years in NARI’s National Contractor of the Year competition and has received a NARI President’s Award for her contribution to the association. She also has been a speaker at the national Remodeling Show.
Amy has served as a board member and marketing and communications committee chair for the National Kitchen and Bath Association, holds a Certified Aging-in-Place Specialist designation from the National Association of Home Builders and is a Certified Franchise Executive.
A graduate of Baylor University, Amy has more than 20 years of experience in marketing and franchising and has held positions with multi-unit retailers such as Pier 1 Imports and Chief Auto Parts (now part of AutoZone). She makes her home in Waco with her family.

DANNY LEAHR
Director of Franchise Development

DANNY LEAHR
Director of Franchise Development
Prior to DreamMaker Bath & Kitchen, Danny worked the past 19 years at a leading Silicon Valley California electronics manufacturer and most recently held the position of Vice President of Business Development. Danny has earned two national industry sales awards as well as Vendor of the Year at a major telecommunications company.
Danny is an Eagle Scout and a graduate of Central State University. He met his wife, Janet, while scuba diving in the Florida Keys and they have three adult children. When not working at DreamMaker, he enjoys multiple hobbies including scuba diving, ham radio, aerial photography using drones, and traveling. Danny likes to combine his hobbies whenever possible.

KRISTI BAUER
Executive Assistant

KRISTI BAUER
Executive Assistant
Before joining DreamMaker, Kristi worked as the office manager for a water supply corporation for six years, and prior to her time there worked for a commercial sign and lighting company. She also has experience in retail management and sales.
When not working, you might find Kristi in the audience of one of her kids’ various extracurricular activities or attending church with her family. She also thoroughly enjoys crocheting and making items for her friends and family.

CARLY KENNETT
Director of Business Operations

CARLY KENNETT
Director of Business Operations
Carly earned her B.A. in Psychology from the University of Texas at Dallas in 2007. After entering the working world for several years, she returned to complete her Master of Business Administration at Tarleton State University in 2013.
Carly and her husband Drake live in Dallas and are the proud parents of two boys, Logan and Declan. In her spare time, you will find her volunteering at her kids’ school or creating crafts with her Cricut.

GREG CORY
Director of Technology

GREG CORY
Director of Technology
Greg and his wife Sarah reside in Dallas, GA, where they manage Mane Chance Farm, a community-focused venue hosting events such as youth group activities and family reunions. The farm is on its way to becoming a family retreat center with campsites and trails. Greg and Sarah have a blended family of seven children, ranging from ages 13 to 25.

JOAQUIN ERAZO
Director of Marketing

JOAQUIN ERAZO
Director of Marketing
Joaquin brings almost 30 years of strategic marketing experience. Joaquin’s experience includes directing marketing for Case Design/Remodeling for 14 years as VP and CMO, along with implementing marketing for over 60 of the leading design + build companies in the US through Marketing Wing from 2013 through 2022.
He is a sought-after consultant, speaker, strategist, and visionary. Joaquin has been published in Forbes, Inc. magazine, The Washington Post, Fast Company, Qualified Remodeler, Professional Remodeler, and Remodeling Magazine, and is often a marketing speaker at remodeling conferences.
In November 2022, Joaquin sunseted his marketing agency and joined DreamMaker full-time. At DreamMaker, Joaquin covers strategic marketing development, project management and works closely with new franchisees and establishing their first-year marketing plan.
“I’m humbled and excited to be part of the DreamMaker brand,” said Joaquin. “I’ve been impressed with the business savvy, character, and integrity of every franchisee I’ve met. Coupled with creative designs, proven processes, and quality craftsmanship; I have no doubt our marketing will resonate and attract the best prospects in each local market.”
Joaquin and his family live in Ashburn, Virginia.

ABI HARPER
Franchise Development Marketing Manager

ABI HARPER
Franchise Development Marketing Manager
Abi completed her B.A. in Marketing with a minor in Psychology from Tarleton State University in 2022. When she’s not assisting the DreamMaker Team, she loves to spend time outside in the sunshine with her husband and her dogs. She’s also a coffee and tea enthusiast, and you can usually find her at a local coffee shop with a cozy window seat.

BRITTANY NEWLAND
Consumer Marketing Manager

BRITTANY NEWLAND
Consumer Marketing Manager
Prior to her role at DreamMaker, Brittany enjoyed agency experience in various roles of recruiting, copywriting, and digital marketing.
Brittany loves playing sports, cooking, baking, camping, writing, reading, laughing, and any chance to help others do good in the world.

TAYLOR CHRISTIE
Digital Brand Manager

TAYLOR CHRISTIE
Digital Brand Manager
As the Digital Brand Manager, Taylor plays a role in ensuring the online success of the DreamMaker network. She works closely with franchisees to provide training, gather performance metrics, and ensure the effective implementation of consumer marketing programs. Taylor is also responsible for overseeing the implementation of new marketing systems and monitoring the development of advertising collateral, as well as facilitating franchisees' marketing requests. As the leader of the Graphic Design Team, Taylor is focused on developing and executing the company's brand strategy to create and maintain brand awareness, loyalty, and standards.
Taylor earned her B.A. in Marketing with a minor in French from Baylor University in 2021. She has also gained valuable experience in diverse marketing fields by studying and working in three different countries including France, Switzerland, and the Czech Republic. With her extensive international experience, Taylor has become well-versed in industry-specific trends and in delivering value across multiregional markets.
Outside of work, Taylor is passionate about health and fitness and is a big fan of Barry’s Bootcamp. Based in Sydney, Australia, she is enthusiastic about traveling whenever possible.

DALE RESSLER
Director of Franchise Operations

DALE RESSLER
Director of Franchise Operations
When he’s not being a franchise coach, Dale enjoys drag racing with his dragster. He also is a volunteer chaplain with Racers for Christ serving NHRA Drag Racing. A licensed paramedic, Dale is president of the board of directors for EMS Organization with 69 employees.
Dale earned a Moody Bible Institute diploma. He and his wife, Bobbi, have been married for more than 30 years. Their son and daughter are both married but live in the local area. “I love hanging out with my kids and their spouses,” he said.

JESSE MORADO
Franchise Coach

JESSE MORADO
Franchise Coach
Jesse has been an active member of the National Association of the Remodeling Industry (NARI) since 1994 and served in several leadership positions in the NARI Atlanta Chapter. He was also very involved at the National level and served on the Board as Chair of the Education, Membership Committee and served on the Certification Board of NARI. He is a Master Certified Remodeler and Universal Design Certified Professional. Jesse gave back to the community serving as a member of the Advisory Board to the Construction Management program at Gwinnett Technical College up through 2018. He gave talks to construction and design program students on the values of working in the remodeling industry. Before joining DreamMaker Jesse served as the Executive Director of the NARI Atlanta Chapter.
Jesse and Maggie are empty nesters and enjoy traveling, cooking, gardening, real estate investing, volunteering, and visiting with friends, family, and Jesse’s three grown children. Jesse enjoys music and relaxes playing guitar, hiking, and reading a variety of fiction novels.

RENEE CREWS
Training Specialist

RENEE CREWS
Training Specialist
Renee is a native to the south suburbs of Chicago. She is a past President of the Orland Park Area Chamber of Commerce (2018) and was also awarded Toastmaster’s “Area Governor of the Year” for the Chicago Metro Area (2014). She has traveled the country providing training and development opportunities to public and private sector audiences. Renee is an experienced national communications trainer and certified life and time management coach. Her passion lies in helping to connect people with learning opportunities and empowering them to walk forward boldly.
Renee, with her husband and daughters, lives in Orland Park, IL, and owns an online retail store called R&R Apothecary. (Though she admits her husband does all the work.) She is a contemporary vocal leader at her church, author, and piano composer. In her little spare time, she enjoys crafting and singing.

KELSIE CARRINGTON
Corporate Compliance Administrator

KELSIE CARRINGTON
Corporate Compliance Administrator

TRACY NICE
Vendor Engagement

TRACY NICE
Vendor Engagement
Tracy’s core values are Creating Connection, Building Community, Leveraging Resources, and Inspiring Generosity. Along with these core values that drive her, she brings a vast depth of experience with over 2 decades in construction, having worked for contractors, distributors, and manufacturers in industrial pipe, valve and fittings, fire protection, underground, consigned inventory, database management, water treatment, and painting. As a logistics pro, she could never give up the customer service side of the business.
Tracy lives in Kansas with her husband Stan and two children, Alex and Cora. She volunteers with the Enterprise Center in Johnson County as a mentor for the Growth Mentoring Service and is an active member of her local Meeting Professionals International chapter. She enjoys baking, crochet, and taking road trips in her spare time.

DELIA FIRQUIN
Franchise Development Marketing Coordinator

DELIA FIRQUIN
Franchise Development Marketing Coordinator
Prior to her role with DreamMaker, she enjoyed one year of marketing experience at Chick-fil-A as an intern, and four years of marketing experience at a local aviation company.
As a Waco native, Delia enjoys spending weekends hiking in Cameron Park. She is enthusiastic about gardening and loves to incorporate peppers from her garden into cooking!

FIDEL AMOAH
Social Media Specialist

FIDEL AMOAH
Social Media Specialist
Fidel assists franchisees with digital marketing strategies to improve their business. Fidel starts his day with a prayer, then checks his to-do lists, and catches up on emails. He then follows up with his tasks, including scheduling posts, creating graphics, editing videos, and having virtual meetings with the franchisees to help boost brand awareness and generate leads.
Fidel is married with 2 daughters. He is deeply committed to his family and his faith. When he is not working, he spends time at church and also with his family. He enjoys playing basketball, which used to be his favorite pastime in secondary school. Now, he plays once a week to keep fit. He also enjoys mentoring young people on spirituality, careers, and relationships; a passion he and his wife hope to expand on a larger scale.
Fidel holds a diploma in Communication and a Bachelor's degree in Business Administration with a major in Marketing. His favorite meal is fufu and peanut butter soup with chicken.
What sets Fidel apart is his dedication to his work, family, and faith. His positive outlook and strong work ethic continue to inspire those around him. He believes that there's always light on the other side no matter how gloomy the situation is; he keeps his faith close to his heart. His exceptional skills and commitment make him an invaluable asset to the team.

Rachael Darko
Content Copywriter

Rachael Darko
Content Copywriter
Rachael's main responsibility is to create meaningful content to represent the DreamMaker brand. She writes about industry trends, provides updates on franchisee projects, and develops detailed case studies to showcase their work. Additionally, she highlights the exceptional team members who contribute to the brand. Rachael also writes PR articles to enhance the brand's presence and documents notable events and milestones that shape the DreamMaker story.
Rachael believes that it’s important to write in an accurate, engaging, and heartfelt way when working on non-fiction pieces. She views every writing opportunity as a chance to connect with the readers and bring the DreamMaker story to life.
Rachael has a background in Journalism and Media Studies, as well as Business Management. She also holds advanced qualifications in Public Relations and Advertising and is a Google-certified Digital Marketer. These qualifications have provided her with a strong foundation for her role.
In her free time, Rachael enjoys reading novels, writing, making handicrafts, and baking. She also loves sewing her clothes and making fashion accessories. To maintain balance, she practices Yoga and Kizomba dancing. Additionally, she is a Disney movie buff and enjoys performing spoken word and doing voice-overs. In her church, she participates in various activities such as reading Bible lessons, performing spoken word, and singing.
Rachael is dedicated to her role at DreamMaker and ensures that every piece she writes reflects the values of the DreamMaker brand, making her a valuable addition to the team.

Godson Nwosu
LinkedIn Recruiting Specialist

Godson Nwosu
LinkedIn Recruiting Specialist
His background in Business Administration and HR has helped him to develop a sharp eye for talent. This skill plays a crucial role in identifying and attracting top-tier franchisee candidates, propelling the growth and success of the brand. He establishes a pipeline for potential franchisees by considering various relevant qualifications and attributes.
In addition to his professional achievements, Godson has a passion for singing, traveling, and cooking. During his free time, he enjoys singing his favorite tunes, exploring new destinations, and experimenting with flavors in the kitchen, with Ofada stew being his specialty.
Godson believes that regardless of your background, you can always shape the future you want. "Your future, your choice” is the motto he lives by.
Godson hails from Nigeria, however, his academic pursuit took him to Ghana. After his education, he established a successful career there. He is an active member of the Young Executive Chapter of the Full Gospel Business Men's Fellowship International, reflecting his strong Christian faith and unwavering dedication. These qualities make him an asset to the DreamMaker team.

DAVID ANKOMAH
Graphic Designer / Video Editor

DAVID ANKOMAH
Graphic Designer / Video Editor
A typical workday for David involves reviewing project briefs, brainstorming ideas, and creating visual concepts. His focus is on creating designs to meet quality standards. Collaboration is central to his process, so he often engages with franchisees to incorporate feedback, manage deadlines, and deliver impactful designs.
David holds a Bachelor of Arts in Digital Communications and Media Studies from the University of Ghana, Legon, and a certification in Design and Visual Communications from Alison Courses (CPD UK).
In his free time, he enjoys playing strategy games that sharpen his creativity and critical thinking. He believes these games fuel his ability to plan, adapt, and think ahead. He also loves singing in church.
David lives by the principle that belief in oneself is the foundation of greatness. Inspired by Serena Williams’ quote, “When you lose, you get up,” he embraces resilience and self-confidence in every challenge. This mindset drives him to push boundaries, remain determined, and strive for excellence.
David’s creativity and dedication make him a valuable addition to the DreamMaker family.
Currently, there are 44 DreamMaker Bath & Kitchen franchises operating across the country.
Income varies as it depends on the market, your skills, and effort. While we don't provide specific earnings projections, many of our franchisees are willing to share their financial journeys.
Our franchisees benefit from superior buying power, vendor relationships, and efficient operational systems. This means higher margins, lower costs, and a smoother workflow. Additionally, you'll receive extensive training, support, and access to a network of professionals.
No, it's not mandatory, but a basic understanding of home repair and an interest in design are beneficial. Strong leadership and management skills are desired, and the most crucial aspect is a genuine passion for transforming clients' spaces into dream homes.
While possible in the future, active ownership is crucial in the initial years to establish the business and implement DreamMaker systems. Over time, as your team grows, transitioning to a managerial role is only encouraged.
Royalties vary from 7% to 3% for new franchises and 4% to 3% for existing business that join our network for the first two years, depending on gross sales. After two years, they will transition to the 7-3% scale.
Yes, it's a requirement that differentiates us in the market, showcasing our range and commitment to quality. Franchisees need to set up a Design Center within 3-6 months post-training.
Absolutely. While you're encouraged to broaden your offerings, focusing on kitchens and baths is a solid business foundation within our franchise model.
Yes, up to 70% of the franchise fee can be financed through DreamMaker, with additional support in securing other necessary funding.
The FDD is made available to potential franchisees during our mutual evaluation process. To learn more, simply complete our inquiry form.
Interested in possibly becoming a DreamMaker franchise owner? If so, we’d love to hear from you!