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With a Chief Stewarding Officer (CSO) as a Leader and Visionary
Since purchasing the company back in 2003, Doug Dwyer has never named himself as CEO of DreamMaker, even though he is the earthly owner and head of the company. Rather, his official title is President and CSO. There are several reasons for this somewhat unusual title selection. And if he’s not CEO, who is? Simply put, God, our Heavenly Father, is CEO of DreamMaker Corporate.
Some backstory: As a Christian, when Doug was making the decision to purchase DreamMaker, he wanted to be sure that this was in God’s will for him – he didn’t want to rush into something without His blessing. As he prayed and thought about the decision, he felt peace and confidence about taking the next step and becoming the owner of DreamMaker. Around that same time, he completed an audio program called God’s Principles for Operating a Business. He also read a book by Stanley Tam titled God Owns My Business. Both resources had a large impact on the way Doug viewed business and his role in it.
When he first purchased DreamMaker, Doug knew he wasn’t above the self-important tendencies of thinking “I did this” or “look at me”, so from the beginning, he resolved and promised God to never name himself CEO of DreamMaker in order to protect against pride. Instead, Doug decided to look at God as CEO of this business – a constant reminder of who is actually in charge and the ultimate owner.
So where does the CSO title come in? After prayer and research, stewardship was the best description for Doug’s role as leader of DreamMaker. Stewardship meant ‘to manage something on behalf of someone else, at their direction’. Having God as CEO of DreamMaker means consulting Him for direction about the future and for daily, weekly, monthly, quarterly, annual and longer-term decisions, and reporting to Him in leading DreamMaker.
With this organization, we are continually working to get better in business with love and excellence, grounded in God’s truth, and this is reflected in our mission statement:
To Glorify God,
To be Faithful Stewards,
And to Positively Impact Lives.
With God as CEO, He has led us to love our neighbor as ourselves. Following are a few of the results He’s led us to produce:
Franchise Business Review
GuildQuality
NAICS – North American Industry Classification System
As a faith based franchise business, our success is accomplished by following God’s lead with our Mission, Vision, Code of Values™, and developing above-average systems and excellent teams. These teams start with our DreamMaker Corporate staff, franchisees, their teams, vendors, and strategic partners. All of this helps our franchisees serve their clients with excellent service, final product and experience.
As President and Chief Stewarding Officer of DreamMaker Corporate, Doug looks to God as CEO, and he trusts Him to lead and guide as he stewards this company on His behalf and with His help. Doug has been blessed to be in this role for over two and a half decades, and continues to look forward to all that God has in store for DreamMaker in the years to come.
"DreamMaker provides the systems and processes, as long as you follow them you can't fail."
— Jamie Noltner, DreamMaker of Omaha
We believe in treating everyone with integrity and respect and serving others. Our Code of Values™ is biblically based and is the central tenet of how we conduct business. We are blessed with success as an organization which allows us to serve more people and communities where we are located.
By making it our daily mission to serve everyone we meet and do business with in this manner, we become a company that people genuinely want to work with, and ranked by Franchise Business Review in their list of 5 best faith-based franchises for Christian Entrepreneurs.
Mary Baxter, DreamMaker franchise owner and designer, says that when she decided to join the DreamMaker family, she and her husband had been considering retirement but when they sat down to discuss the reality of it all, she told him she wasn’t ready and still wanted to do design. So when she was looking for where to place her design ambitions and skills, it was DreamMaker which really stood out for her. And why? It was our Code of Values™ that sold her.
We believe:
To serve and enrich peoples’ lives with dignity, excellence, humility and respect, while encouraging and inspiring others to do the same.
To glorify God; To be faithful stewards; To positively impact lives.
To glorify God;
- in all that we do.
To be faithful stewards;
- of all the resources entrusted to us: time, talent, treasures. This includes making a profit.
To positively impact lives.
- to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives.
Founded 1971 as Worldwide Refinishing Systems (aka Gnu-Tub), the first commercially available bathroom resurfacing method of renewing the appearance of baths, basins, showers and walls in a bathroom.
Gnu-Tub begins franchising.
Worldwide Refinishing Systems (previously Gnu-Tub) begins franchising and expands into cabinet refinishing, then a few years later (1995) expands into full bath and kitchen remodeling to turn bathrooms and kitchens into personal reflections of their clients.
As the company focuses more and more on remodeling bathrooms and kitchens, it is rechristened DreamMaker® Bath & Kitchen. This new name captures the mission to not only refinish and resurface bathrooms and kitchens, but to reinvigorate them as well, through redesign and remodeling with excellence.
A DreamMaker® Bath and Kitchen franchise is named to Remodeling Magazine’s Big 50 list for the first of many times to come in future years.
DreamMaker® President and CSO Doug Dwyer is named as one of five professionals under the age of 35 who are making an impact on the industry by Kitchen and Bath Business Magazine.
DreamMaker® President and CSO Doug Dwyer bought the company from his family.
DreamMaker® Bath and Kitchen is named Remodeler of the Year by Pro Remodeler Magazine and featured on the front page with a seven page write-up.
Doug Dwyer begins his five year run as Contributing Editor for Pro Remodeler Magazine.
Doug Dwyer received the John Quaregna Award for Young Professionals, acknowledging his impact on the remodeling industry at a young age.
DreamMaker® Bath and Kitchen is given the 2015 Guildmaster Award for Exceptional Service for three years in a row, selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
For three consecutive years, Franchise Business Review awards DreamMaker® Bath and Kitchen the Franchisee Satisfaction Award in the Home Services category.
For 6 consecutive years, Franchise Business Review awards DreamMaker® Bath & Kitchen the Top Franchises award for franchisee satisfaction.
DreamMaker® Bath and Kitchen is given the 2018 Guildmaster Award for Exceptional Service and selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
DreamMaker® Bath & Kitchen was ranked #1 in the Home Services category in 2021 & 2024 by FBR (Franchise Business Review). This reflects our excellence in training, marketing, and other areas compared to 300 competitors.
Founded 1971 as Worldwide Refinishing Systems (aka Gnu-Tub), the first commercially available bathroom resurfacing method of renewing the appearance of baths, basins, showers and walls in a bathroom.
Gnu-Tub begins franchising.
Worldwide Refinishing Systems (previously Gnu-Tub) begins franchising and expands into cabinet refinishing, then a few years later (1995) expands into full bath and kitchen remodeling to turn bathrooms and kitchens into personal reflections of their clients.
As the company focuses more and more on remodeling bathrooms and kitchens, it is rechristened DreamMaker® Bath & Kitchen. This new name captures the mission to not only refinish and resurface bathrooms and kitchens, but to reinvigorate them as well, through redesign and remodeling with excellence.
A DreamMaker® Bath and Kitchen franchise is named to Remodeling Magazine’s Big 50 list for the first of many times to come in future years.
DreamMaker® President and CSO Doug Dwyer is named as one of five professionals under the age of 35 who are making an impact on the industry by Kitchen and Bath Business Magazine.
DreamMaker® President and CSO Doug Dwyer bought the company from his family.
DreamMaker® Bath and Kitchen is named Remodeler of the Year by Pro Remodeler Magazine and featured on the front page with a seven page write-up.
Doug Dwyer begins his five year run as Contributing Editor for Pro Remodeler Magazine.
Doug Dwyer received the John Quaregna Award for Young Professionals, acknowledging his impact on the remodeling industry at a young age.
DreamMaker® Bath and Kitchen is given the 2015 Guildmaster Award for Exceptional Service for three years in a row, selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
For three consecutive years, Franchise Business Review awards DreamMaker® Bath and Kitchen the Franchisee Satisfaction Award in the Home Services category.
For 6 consecutive years, Franchise Business Review awards DreamMaker® Bath & Kitchen the Top Franchises award for franchisee satisfaction.
DreamMaker® Bath and Kitchen is given the 2018 Guildmaster Award for Exceptional Service and selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
DreamMaker® Bath & Kitchen was ranked #1 in the Home Services category in 2021 & 2024 by FBR (Franchise Business Review). This reflects our excellence in training, marketing, and other areas compared to 300 competitors.
Consistently ranking among the best in:
Are you ready to join the DreamMaker family and own your own interior remodeling business with unparalleled opportunity and support? Connect with us today!
Honoring Their Service and Building a Bright Future
Doug Dwyer’s father, Don Dwyer, Sr., Army Veteran, started the VetFran Program after the Gulf War to help the men and women who so selflessly served our country. Today, the VetFran Program helps veterans across the country become business owners through franchising.
We are incredibly proud to offer veterans and service members a 20% discount on their franchise fee.
Learn more about our franchise for veterans and claim your veteran and service member discount today!
DreamMaker has been consistently named to numerous national industry rankings lists, including (but not limited to) Qualified Remodeler’s Top 500, Franchise Times Top 400, Remodeling Magazine’s 550 List, and Entrepreneur’s Top 500.
These accolades are not just symbols of success, but a testament to the trust and belief placed in us by our valued franchisees and their customers. They inspire us to continue to improve, and deliver unmatched quality with every project we undertake.
Many of our corporate team members are also members of and have served on committees in the National Association of the Remodeling Industry (NARI), the National Association of Home Builders (NAHB), the National Kitchen and Bath Association (NKBA); and other groups. This helps us keep a pulse on the movement of the industry, so we can help our franchise owners excel.
If you are interested in any of our home improvement franchise opportunities, contact our team today and we’ll help answer any questions you may have.
President and Chief Stewarding Officer
President and Chief Stewarding Officer
Chief Advisory Officer & CSO-TD2
Chief Advisory Officer & CSO-TD2
Chief Operating Officer
Chief Operating Officer
Director of Franchise Development
Director of Franchise Development
Executive Assistant
Executive Assistant
Director of Business Operations
Director of Business Operations
Franchise Development Marketing Manager
Franchise Development Marketing Manager
Consumer Marketing Manager
Consumer Marketing Manager
Digital Brand Manager
Digital Brand Manager
Director of Franchise Operations
Director of Franchise Operations
Director of Technology
Director of Technology
VP of Marketing
VP of Marketing
Training Specialist
Training Specialist
Operations Coordinator
Operations Coordinator
Corporate Compliance Administrator
Corporate Compliance Administrator
Vendor Engagement
Vendor Engagement
Social Media Specialist
Social Media Specialist
Content Copywriter
Content Copywriter
Franchise Coach
Franchise Coach
Production Consultant
Production Consultant
Technology Coach
Technology Coach
47 Locations in 24 States
Currently, there are 48 DreamMaker Bath & Kitchen franchises across the country.
Income varies as it depends on the market, your skills, and effort. While we don't provide specific earnings projections, many of our franchisees are willing to share their financial journeys.
Our franchisees benefit from superior buying power, vendor relationships, and efficient operational systems. This means higher margins, lower costs, and a smoother workflow. Additionally, you'll receive extensive training, support, and access to a network of professionals.
No, it's not mandatory, but a basic understanding of home repair and an interest in design are beneficial. Strong leadership and management skills are desired, and the most crucial aspect is a genuine passion for transforming clients' spaces into dream homes.
While possible in the future, active ownership is crucial in the initial years to establish the business and implement DreamMaker systems. Over time, as your team grows, transitioning to a managerial role is encouraged.
Royalties vary from 7% to 3% for new franchises and 4% to 3% for existing business that join our network for the first two years, depending on gross sales. After two years, they will transition to the 7-3% scale.
Yes, it's a requirement that differentiates us in the market, showcasing our range and commitment to quality. Your initial training and Design Center buildout should take approximately 8 months. At the end of training, you will be ready to hold your grand opening in your DreamMaker Design Center.
Absolutely. While you're encouraged to broaden your offerings, focusing on kitchens and baths is a solid business foundation within our franchise model.
Yes, up to 70% of the franchise fee can be financed through DreamMaker, with additional support in securing other necessary funding.
The FDD is made available to potential franchisees during our mutual evaluation process. To learn more, simply complete our inquiry form.
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