WHY REMODELING FRANCHISES WIN IN ANY ECONOMY

40 Million Aging Homes. One Industry Built to Serve Them.

More than 40 million American homes have now passed the 40-year mark, which means that kitchens, bathrooms, and main systems in these homes need professional renovation. For remodeling franchise owners, this is a built-in customer base that grows every year, regardless of the economy.

Why 40-Year-Old Homes Are a Huge Asset for Remodeling Franchise Owners

When a home hits the 40-year mark, routine maintenance isn’t enough anymore. The kitchens feel dated, the bathrooms show their age, and the systems behind the walls (plumbing, electrical, and subfloors) are overdue for a serious upgrade. For homeowners, ignoring it stops being an option. For franchise owners, that urgency translates directly into consistent, high-value project demand that doesn’t dry up when the economy slows down.

40M+

Homes Ready for Renovation

Over 40 million U.S. homes have crossed the 40-year threshold creating a massive, built-in base of remodeling customers.

1980s

When Most of These Homes Were Built

Homes built in this era have outlived their original design life and now need professional-grade kitchen and bath renovation.

$45K+

Average Project Value

Professional kitchen and bath renovations in this segment command strong ticket sizes, creating strong margins from day one.

Source Data: U.S. Census Bureau (American Community Survey) and the National Association of Home Builders (NAHB) Economic Analysis.

THE 40-YEAR INFLECTION POINT

When Aging Homes Stop Being Optional Projects

When a residential asset hits four decades of active use, infrastructure maintenance stops being a cosmetic choice. It becomes a mandatory capital requirement to halt immediate equity degradation.

1. Layouts That No Longer Work for Modern Families

Homes built in the 1970s and 1980s were designed around closed, compartmentalized floor plans. Today’s homeowners want open kitchens, connected living spaces, and better flow. Delivering that requires structural expertise, exactly the kind of work that separates a professional remodeling franchise from a general contractor.

2. Hidden Systems That Are Past Their Expiration Date

At 40 years, the systems behind the walls start to fail. Plumbing scales up, electrical panels become safety risks, and subfloors give out. What starts as a kitchen remodel quickly becomes a full renovation, driving up project value and reinforcing why homeowners choose a trusted, established brand over a handyman.

3. Homeowners Who Can't Afford to Do Nothing

Most homeowners in established neighborhoods have significant equity in their homes. With moving costs higher than ever, renovating makes more financial sense than relocating. That means your customers are motivated, financially capable, and investing in something they’re not walking away from.

A Market That Grows in Any Economy

Most businesses rise and fall with consumer confidence. Remodeling franchises in the aging housing segment operate differently. When 40 million homes need structural updates, that demand doesn’t disappear during a downturn in the economy. Homeowners delay cosmetic upgrades, not failing plumbing or a kitchen that no longer functions. For franchise owners evaluating long-term stability of a business, that’s a huge factor that’s hard to ignore.

Learn why remodeling ranks among the most profitable businesses to start in today’s economy.

See How the Numbers Work for DreamMaker Bath & Kitchen Franchise Owners

Review DreamMaker’s financial performance data, investment requirements, and available territories.

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