A Franchise Based on Faith and Stewardship
With a Chief Stewarding Officer (CSO) as a Leader and Visionary
Since purchasing the company back in 2003, Doug Dwyer has never named himself as CEO of DreamMaker, even though he is the earthly owner and head of the company. Rather, his official title is President and CSO. There are several reasons for this somewhat unusual title selection. And if he’s not CEO, who is? Simply put, God, our Heavenly Father, is CEO of DreamMaker Corporate.
Some backstory: As a Christian, when Doug was making the decision to purchase DreamMaker, he wanted to be sure that this was in God’s will for him – he didn’t want to rush into something without His blessing. As he prayed and thought about the decision, he felt peace and confidence about taking the next step and becoming the owner of DreamMaker. Around that same time, he completed an audio program called God’s Principles for Operating a Business. He also read a book by Stanley Tam titled God Owns My Business. Both resources had a large impact on the way Doug viewed business and his role in it.
When he first purchased DreamMaker, Doug knew he wasn’t above the self-important tendencies of thinking “I did this” or “look at me”, so from the beginning, he resolved and promised God to never name himself CEO of DreamMaker in order to protect against pride. Instead, Doug decided to look at God as CEO of this business – a constant reminder of who is actually in charge and the ultimate owner.
So where does the CSO title come in? After prayer and research, stewardship was the best description for Doug’s role as leader of DreamMaker. Stewardship meant ‘to manage something on behalf of someone else, at their direction’. Having God as CEO of DreamMaker means consulting Him for direction about the future and for daily, weekly, monthly, quarterly, annual and longer-term decisions, and reporting to Him in leading DreamMaker.
With this organization, we are continually working to get better in business with love and excellence, grounded in God’s truth, and this is reflected in our mission statement:
To Glorify God,
To be Faithful Stewards,
And to Positively Impact Lives.
With God as CEO, He has led us to love our neighbor as ourselves. Following are a few of the results He’s led us to produce:
Franchise Business Review- #1 in Home Services Industry for a total of 2 years
- Top 50 in our category (75 units or less) for 10 years in a row
- Top 50 overall regardless of size for 5 years now
- 97% recommendation rate (based on customers submitted by franchisees for surveying)
- Our average franchise produced $1,516,480 in annual revenue in 2023 and this puts them in the Top 5% in revenue of remodelers in the entire country. Our number one franchise is in the Top .5% (top half of percent).
The Reason for these Results?
As a faith based franchise business, our success is accomplished by following God’s lead with our Mission, Vision, Code of Values™, and developing above-average systems and excellent teams. These teams start with our DreamMaker Corporate staff, franchisees, their teams, vendors, and strategic partners. All of this helps our franchisees serve their clients with excellent service, final product and experience.
As President and Chief Stewarding Officer of DreamMaker Corporate, Doug looks to God as CEO, and he trusts Him to lead and guide as he stewards this company on His behalf and with His help. Doug has been blessed to be in this role for over two and a half decades, and continues to look forward to all that God has in store for DreamMaker in the years to come.
Nurturing a Purpose-Driven Culture in Every DreamMaker Franchise
As a faith based franchise, we believe in treating everyone with integrity and respect and serving others. Our Code of Values™ is biblically based and is the central tenet of how we conduct business. We are blessed with success as an organization which allows us to serve more people and communities where we are located.
By making it our daily mission to serve everyone we meet and do business with in this manner, we become a company that people genuinely want to work with, and ranked by Franchise Business Review in their list of 5 best faith-based franchises for Christian Entrepreneurs.
Mary Baxter, DreamMaker franchise owner and designer, says that when she decided to join the DreamMaker family, she and her husband had been considering retirement but when they sat down to discuss the reality of it all, she told him she wasn’t ready and still wanted to do design. So when she was looking for where to place her design ambitions and skills, it was DreamMaker which really stood out for her. And why? It was our Code of Values™ that sold her.
Our Code of Values™: A Faith-Based Franchise Commited to Integrity and Respect
We believe:
-
In superior service to our customers, our community and to each other as members of the DreamMaker team.
Proverbs 21:5 (NLT) "Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty." -
In counting our blessings every day in every way.
Proverbs 14:30 (MSG) "A sound mind makes for a robust body, but runaway emotions corrode the bones." -
That success is the result of clear, cooperative, positive thinking.
Proverbs 17:22 (AMP) "A happy heart is good medicine and a joyful mind causes healing, But a broken spirit dries up the bones." -
That loyalty adds meaning to our lives.
Proverbs 11:3 (NIV) "The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity." -
That management should seek out and recognize what people are doing right, and treat every associate with respect.
Proverbs 18:21 (MSG). "Words kill, words give life; they’re either poison or fruit—you choose." -
Challenges should be used as learning experiences.
Proverbs 13:13 (NIV). "Whoever scorns instruction will pay for it, but whoever respects a command is rewarded." -
Our Creator put us on this earth to succeed. We will accept our daily successes humbly, knowing that a higher power is guiding us.
Proverbs 11:2 (NIV). "When pride comes, then comes disgrace, but with humility comes wisdom." -
In the untapped potential of every human being. Every person we help achieve their potential fulfills our mission.
Proverbs 22:11 (NIV). "One who loves a pure heart and who speaks with grace will have the king for a friend." -
That we must re-earn our positions every day in every way.
Proverbs 10:4 (NIV). "Lazy hands make for poverty, but diligent hands bring wealth." -
In building our country through the free enterprise system. We demonstrate this belief by continually attracting strong people to the DreamMaker team.
Proverbs 24:3 (NIV). "By wisdom a house is built, and through understanding it is established."
Our Operational Code of Values
Respect:
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Treating others as we would like to be treated.
Proverbs 17:9 (NLT) "Love prospers when a fault is forgiven, but dwelling on it separates close friends." -
Listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker.
Proverbs 18:13 (NIV) "To answer before listening, that is folly and shame." -
Responding in a timely fashion.
Proverbs 14:23 (NIV) "All hard work brings a profit, but mere talk leads only to poverty." -
Speaking calmly, and respectfully, without profanity or sarcasm.
Proverbs 15:1 (NIV) "A gentle answer turns away wrath, but a harsh word stirs up anger." -
Acknowledging everyone as right from their own perspective.
Proverbs 15:23 (NIV) "A person finds joy in giving an apt reply and how good is a timely word!"
Integrity:
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Making only agreements we are willing, able and intend to keep.
Proverbs 13:3 (MSG) "Careful words make for a careful life; careless talk may ruin everything." -
Communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned.
Proverbs 16:13 (MSG) "Good leaders cultivate honest speech; they love advisers who tell them the truth." -
Looking to the system for correction and proposing all possible solutions if something is not working.
Proverbs 9:12 (NIV) "If you are wise, your wisdom will reward you; if you are a mocker, you alone will suffer." -
Operating in a responsible manner; "above the line."
Proverbs 22:1 (NIV) "A good name is more desirable than great riches; to be esteemed is better than silver or gold." -
Communicating honestly and with purpose.
Proverbs 15:2 (MSG) "Knowledge flows like spring water from the wise; fools are leaky faucets, dripping nonsense." -
Asking clarifying questions if we disagree or do not understand.
Proverbs 1:5 (AMP) "The wise also will hear and increase in learning, and the person of understanding will acquire skill and attain to sound counsel [so that he may be able to steer his course rightly]." -
Never saying anything about anyone that we would not say to him or her.
Proverbs 15:27 (MSG) "A greedy and grasping person destroys community; those who refuse to exploit live and let live."
Customer Focus:
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Continuously striving to maximize internal and external customer loyalty.
Proverbs 27:23 (NIV) "Be sure you know the condition of your flocks, give careful attention to your herds." -
Making our best effort to understand and appreciate the customer's needs in every situation.
Proverbs 14:29 (AMP) "He who is slow to anger has great understanding, but he who is hasty of spirit exposes and exalts his folly (foolishness)." -
Having Fun in the Process!
Proverbs 15:13 (MSG) "A cheerful heart brings a smile to your face; a sad heart makes it hard to get through the day."
DreamMaker Corporate’s Vision & Mission
Our Vision Statement
To serve and enrich peoples’ lives with dignity, excellence, humility and respect, while encouraging and inspiring others to do the same.
Our Corporate Mission
To glorify God; To be faithful stewards; To positively impact lives.
To glorify God;
- in all that we do.
To be faithful stewards;
- of all the resources entrusted to us: time, talent, treasures. This includes making a profit.
To positively impact lives.
- to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives.
Are you ready to take the next step and become a prestigeous
DreamMaker franchise owner?
Our History
1971
Founded 1971 as Worldwide Refinishing Systems (aka Gnu-Tub), the first commercially available bathroom resurfacing method of renewing the appearance of baths, basins, showers and walls in a bathroom.
1975
Gnu-Tub begins franchising.
1988
Worldwide Refinishing Systems (previously Gnu-Tub) begins franchising and expands into cabinet refinishing, then a few years later (1995) expands into full bath and kitchen remodeling to turn bathrooms and kitchens into personal reflections of their clients.
1999
As the company focuses more and more on remodeling bathrooms and kitchens, it is rechristened DreamMaker® Bath & Kitchen. This new name captures the mission to not only refinish and resurface bathrooms and kitchens, but to reinvigorate them as well, through redesign and remodeling with excellence.
2000
A DreamMaker® Bath and Kitchen franchise is named to Remodeling Magazine’s Big 50 list for the first of many times to come in future years.
2002
DreamMaker® President and CSO Doug Dwyer is named as one of five professionals under the age of 35 who are making an impact on the industry by Kitchen and Bath Business Magazine.
2003
DreamMaker® President and CSO Doug Dwyer bought the company from his family.
2004
DreamMaker® Bath and Kitchen is named Remodeler of the Year by Pro Remodeler Magazine and featured on the front page with a seven page write-up.
2005
Doug Dwyer begins his five year run as Contributing Editor for Pro Remodeler Magazine.
2005
Doug Dwyer received the John Quaregna Award for Young Professionals, acknowledging his impact on the remodeling industry at a young age.
2015, 2016, 2017
DreamMaker® Bath and Kitchen is given the 2015 Guildmaster Award for Exceptional Service for three years in a row, selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
2015, 2016, 2017
For three consecutive years, Franchise Business Review awards DreamMaker® Bath and Kitchen the Franchisee Satisfaction Award in the Home Services category.
2019 - 2024
For 6 consecutive years, Franchise Business Review awards DreamMaker® Bath & Kitchen the Top Franchises award for franchisee satisfaction.
2018
DreamMaker® Bath and Kitchen is given the 2018 Guildmaster Award for Exceptional Service and selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.
2021 & 2024
DreamMaker® Bath & Kitchen was ranked #1 in the Home Services category in 2021 & 2024 by FBR (Franchise Business Review). This reflects our excellence in training, marketing, and other areas compared to 300 competitors.
Awards and Recognition
We’ve been honored with prestigious recognitions such as:
- #1 Home Services Franchise by Franchise Business Review in 2021 and 2024
- Named Remodeler of the Year by Professional Remodeler magazine in 2004.
- Received the Guildmaster Award for Exceptional Services in 2019
- Awarded Top Franchises – Culture Award by FBR in 2024
Consistently ranking among the best in:
- Qualified Remodeler’s Top 500
- Entrepreneur’s Top 500 Franchise
- Top 50 Franchise by Franchise Business Review
- Franchise Gator Top 100 Franchise
Are you ready to join the DreamMaker family and own your own interior remodeling business with unparalleled opportunity and support? Connect with us today!
Supporting Our Veterans
Honoring Their Service and Building a Bright Future
Doug Dwyer’s father, Don Dwyer, Sr., Army Veteran, started the VetFran Program after the Gulf War to help the men and women who so selflessly served our country. Today, the VetFran Program helps veterans across the country become business owners through franchising.
We are incredibly proud to offer veterans and service members a 20% discount on their franchise fee.
Learn more about our franchise for veterans and claim your veteran and service member discount today!
Honored as a Top-Ranked National Remodeler
DreamMaker has been consistently named to numerous national industry rankings lists, including (but not limited to) Qualified Remodeler’s Top 500, Franchise Times Top 400, Remodeling Magazine’s 550 List, and Entrepreneur’s Top 500.
These accolades are not just symbols of success, but a testament to the trust and belief placed in us by our valued franchisees and their customers. They inspire us to continue to improve, and deliver unmatched quality with every project we undertake.
Remodeling Industry Leadership
Many of our corporate team members are also members of and have served on committees in the National Association of the Remodeling Industry (NARI), the National Association of Home Builders (NAHB), the National Kitchen and Bath Association (NKBA) and other groups. This helps us keep a pulse on the movement of the industry, so we can help our franchise owners excel.
If you are interested in any of our home improvement franchise opportunities, contact our team today and we’ll help answer any questions you may have.
Meet The Team
DOUG DWYER
President and Chief Stewarding Officer
GAYLA DWYER
Chief Advisory Officer & CSO-TD2
AMY MOSLEY
Chief Operating Officer
DANNY LEAHR
Director of Franchise Development
KRISTI BAUER
Executive Assistant
CARLY KENNETT
Director of Business Operations
GREG CORY
Director of Technology
JOAQUIN ERAZO
Director of Marketing
ABI HARPER
Franchise Development Marketing Manager
BRITTANY NEWLAND
Consumer Marketing Manager
TAYLOR CHRISTIE
Digital Brand Manager
DALE RESSLER
Director of Franchise Operations
JESSE MORADO
Franchise Coach
RENEE CREWS
Training Specialist
LAUREN OPARA
Operations Coordinator
KELSIE CARRINGTON
Corporate Compliance Administrator
TRACY NICE
Vendor Engagement
DELIA FIRQUIN
Franchise Development Marketing Coordinator
FIDEL AMOAH
Social Media Specialist
Rachael Darko
Content Copywriter
Godson Nwosu
LinkedIn Recruiting Specialist
DAVID ANKOMAH
Graphic Designer / Video Editor
DreamMaker Bath & Kitchen Locations
44 Locations in 24 States
Latest News
Why Veterans Thrive in Franchise Ownership
When you transition from the military, you don’t leave behind your sense of discipline, leadership, or service. You carry those […]
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Meet the Newest DreamMaker Franchisees!
Meet the newest DreamMaker Bath & Kitchen franchisees who have recently joined our network! Haley & Scott Collins | DreamMaker […]
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DreamMaker Receives Guildmaster Award for Customer Service
DreamMaker Bath and Kitchen has received the 2025 Guildmaster with Highest Distinction Award from GuildQuality for demonstrating exceptional customer service […]
Read MoreFrequently Asked Questions
Currently, there are 44 DreamMaker Bath & Kitchen franchises operating across the country.
Income varies as it depends on the market, your skills, and effort. While we don't provide specific earnings projections, many of our franchisees are willing to share their financial journeys.
Our franchisees benefit from superior buying power, vendor relationships, and efficient operational systems. This means higher margins, lower costs, and a smoother workflow. Additionally, you'll receive extensive training, support, and access to a network of professionals.
No, it's not mandatory, but a basic understanding of home repair and an interest in design are beneficial. Strong leadership and management skills are desired, and the most crucial aspect is a genuine passion for transforming clients' spaces into dream homes.
While possible in the future, active ownership is crucial in the initial years to establish the business and implement DreamMaker systems. Over time, as your team grows, transitioning to a managerial role is only encouraged.
Royalties vary from 7% to 3% for new franchises and 4% to 3% for existing business that join our network for the first two years, depending on gross sales. After two years, they will transition to the 7-3% scale.
Yes, it's a requirement that differentiates us in the market, showcasing our range and commitment to quality. Franchisees need to set up a Design Center within 3-6 months post-training.
Absolutely. While you're encouraged to broaden your offerings, focusing on kitchens and baths is a solid business foundation within our franchise model.
Yes, up to 70% of the franchise fee can be financed through DreamMaker, with additional support in securing other necessary funding.
The FDD is made available to potential franchisees during our mutual evaluation process. To learn more, simply complete our inquiry form.
