The Market Opportunity
Home improvement is one of the most stable and fast-growing industries in the U.S. Aging housing inventory, energy efficiency upgrades, and lifestyle driven renovations all create consistent demand year after year. This means homeowners continue to invest in repairs and improvements regardless of market cycles.
Key demand drivers:
- Aging homes and deferred maintenance
- Weather-related claims (hail, wind, water) and insurance restoration work
- Efficiency upgrades (windows/doors/insulation) and curb-appeal improvements
- Remote work and multigenerational living increasing space optimization projects
According to the Joint Center for Housing Studies (JCHS) of Harvard University, the U.S. residential remodeling market has reached unprecedented heights in the wake of the COVID-19 pandemic, soaring above $600 billion for the last two years, and is expected to grow to $608 billion in 2025. (Read the full JCHS 2025 Report)
What Makes DreamMaker Different
- Code of Values / Our Culture: We Are Faith Based - Christian. Both Are Very Powerful Compared to Other Companies. We Are Authentic and Genuinely Care About Your Well Being and Success.
- Visualization for Your Future: We Will Discuss Your Personal Life & Business. Discovering The Design For Your Life, Stage of Growth Map, Process Flow, and Establish KPIs.
- DreamMaker Technology Stack: Customized Process and Data Base. Technology Coach.
- Coaching & Training: Mentorship With Our Franchise Business Coach. Our Ratio of Coaches to Franchisees Is 1:25.
- Learning and Education: Next Level Peer Groups. People That Truly Care About Each Other Personally and Professionally, Reunions, Workshops and More.
- Procurement: Access to 50 Remodeling & Business Vendors, Buy at Discounts or Even at Wholesale Pricing.
Read more about our processes to mitigate risk for new franchisees.
DreamMaker's Culture, Vision & Mission
Our Culture
We believe in treating everyone with integrity and respect and serving others. Our Code of Values™ is biblically based and is the central tenet of how we conduct business.
Learn more about Our Culture.
Our Vision Statement
To serve and enrich peoples’ lives with dignity, excellence, humility and respect, while encouraging and inspiring others to do the same.
Our Corporate Mission
To glorify God; To be faithful stewards; To positively impact lives.
To glorify God;
- in all that we do.
To be faithful stewards;
- of all the resources entrusted to us: time, talent, treasures. This includes making a profit.
To positively impact lives.
- to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives.
Ready to learn more? Schedule a call with our franchise team.
Franchise Training, Support, and Systems
BUSINESS MODEL STRATEGIES
A comprehensive overview covering marketing, operations, financial management, technology, and sales. You will receive thorough training on the foundations needed to help your business achieve success.
TRAINING BY MODULE
We provide extensive franchisee training and business coaching which includes a comprehensive onboarding process, technology training, in-person site and mentor visits, and a 12-month marketing plan.
FRANCHISE COACHING
We know you will have some questions in starting your DreamMaker Bath & Kitchen remodeling franchise, so we offer one-on-one business coaching to support you in your journey.
PEER NETWORKING
Sometimes an idea has more impact coming from another franchisee. To help facilitate these crucial connections, we offer Peer Groups and Next Level Groups for all of our franchisees.
Training & Ongoing Support
At DreamMaker, we are committed to helping all of our franchise owners achieve success. That is why we created the Transformational Process™, which provides systems designed to support our franchise owners through every step of the business process.
Training and onboarding is a three step process starting with Foundations Prep, Foundations Core, and Simulation over the course of 6-8 weeks via regular phone/Zoom contacts. This process from Signing to your Grand Opening will take approximately 8 months.
Investment Costs
In our 2025 Franchise Disclosure Document (see Item 7), you’ll find all of the information about the startup costs needed to launch your own DreamMaker Bath & Kitchen franchise, and we have summarized these costs below.
Unlike many franchise systems, DreamMaker’s franchise start-up cost estimates account for 6-12 months of capital for personal living expenses. We do this to help you plan for fulfilling your personal financial responsibilities during the ramp-up phase of your business.
With the availability of third-party financing options, it is not necessary to have the entire amount up front. You will, however, need to have a net worth of $450,000 to $500,000, and liquid capital of $200,000.
Financial Performance
For further evidence of a strong industry, home remodeling spending increased by over 50% from 2019 to 2023 ($404B to $609B) – this is an annual gain of over 10%, more than twice the market’s historical average of 4.2% from 1995-2019. Additionally, in 2023, nearly 26 million homeowners undertook a home improvement project (a 16% increase since 2019).
As a DreamMaker franchise owner you get exactly what you need to start your own home improvement business with strong margins. In 2024, the top 25% of our franchisees averaged gross sales of $2,949,279.
“DreamMaker has an amazing community and support system – you can pretty much call any franchisee and they would love to help you. It’s very personalized, and very much a family and a community that you can go to at any time.”
– Chuck Leo, DreamMaker of Omaha
“We could spend the next 20-30 years perfecting systems to help us run efficiently and lose all the profits by making mistakes along the way – or, we could go ahead and purchase a system that we could begin implementing right away. We just realized it made more sense to not reinvent the wheel.”
– Eric Anderson, DreamMaker of East Georgia
Frequently Asked Questions
To launch a DreamMaker home improvement franchise, candidates should have $200,000 in liquid capital and a net worth of at least $450,000.
From the initial signing to your Grand Opening, the process typically takes 8 months, including 6-8 weeks of intensive Transformational Process™ training.
Yes. The U.S. residential remodeling market is projected to reach over $600 billion in 2025. Demand remains consistent regardless of market cycles, driven by aging housing inventory and the increasing trend of homeowners choosing to renovate existing spaces rather than move.