The phrase “the triple bottom line” was invented in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. He saw the winning formula for businesses moving from “Profit-Profit-Profit” to “People, planet, profit,” meaning companies should measure the level of good they do for others and the world. He argued that profitability is a byproduct of solid corporate citizenry and service to the community.
From its very beginning under President Doug Dwyer, DreamMaker Bath & Kitchen has embodied such values. A values-based culture permeates the organization, from corporate staff to the franchisee community, and eventually is felt by the customer.
When designing and installing a kitchen or bath, contractors are entering into people’s homes. There has to be a high level of trust and a consistent level of professionalism to put the homeowner’s mind at ease.
DreamMaker franchisees and employees are expected to embody its corporate values from the first phone call, through the proposal process, to when the final cleanup is finished and the truck pulls away from the driveway for the last time.
If you are interested in becoming a DreamMaker franchisee, you should take these values to heart:
DreamMaker Code of Values™
We believe…
In his ground-breaking TED TALK, Simon Sinek helped business leaders rethink about how to inspire action. Sinek suggests all businesses should “Start with ‘Why.’” They should know why they exist and serve a mighty purpose.
To glorify God;
To be faithful stewards;
To positively impact lives
As it relates to “glorifying God,” DreamMaker’s version is not the “megaphone on the street corner” type of proselytizing. It more subscribes to the model of St. Francis of Assisi, who supposedly once said, “Preach the Gospel wherever you go, and if necessary use words.”
To learn more about DreamMaker Bath & Kitchen’s culture, and how it has helped franchisees build strong businesses, click here.