The Design Center is our greatest home improvement marketing tool, helping you show clients what you can do for them
One of the greatest challenges for any remodeler is marketing to potential clients. Even if you can visualize exactly how you expect a project to turn out, it can be tough to demonstrate that vision to potential clients. That’s why DreamMaker® Bath and Kitchen franchise owners have Design Centers that showcase the possibilities and help convert leads. The Design Centers are a tangible form of home improvement marketing that makes your clients’ dreams come alive before the project even starts.
Design Centers give your clients a physical space to explore different designs, and not just see but feel the cabinets, countertops and other fixtures you can install for them. It gives them a chance to experience things in a much more tangible way than flipping pages or clicking through options on a screen, and it helps them better envision how the finished project will look in their homes.
But the centers aren’t just a way to help close deals; they also give you a place to generate leads, through events like seminars or client appreciation nights. These types of marketing events help you become a trusted expert in the minds of potential clients and put you at the top of their list when they’re looking to remodel.
Resources and scale help you stand out
The collective scale of the DreamMaker® Bath and Kitchen home improvement franchise opportunity enables you to run a more efficient business, giving you more capacity to focus on high-level initiatives like your franchise’s company culture and vision for growth.
“We’ve helped existing remodelers take their operations to the next level by providing training and systems to run a stronger remodeling business,” says President and Chief Stewarding Officer Doug Dwyer. “Those same systems and resources have helped entrepreneurs launch brand new remodeling businesses that are among DreamMaker’s top performers.”
Increasing customer satisfaction
Your Design Centers essentially allow your clients to go hands-on with what their finished remodeling project could end up like. It’s an exciting and enticing step in the process for them that goes beyond what they can experience, even with our professionally designed and photographed home improvement marketing materials.
The focus on the client helps increase revenue opportunities later on, as well. When a client finds a remodeler they can trust, whose work they love, they’ll come back for the next project, too, as well as share invaluable word-of-mouth marketing through friends, family, social media and online review sites. That generates more leads for you and keeps your sales and revenue growing.
Ready to learn more?
For in-depth details about home improvement marketing and other advantages of the DreamMaker® Bath and Kitchen opportunity, download our free franchise report and start a conversation with us. You also can learn more by visiting our research pages.